Role Overview:
Manage Abbot’s Instagram & TikTok presence, creating engaging wellness, lifestyle, and product content that drives community growth, engagement, and brand authority. Own content strategy, creation, publishing, and performance optimization.

Key Responsibilities:

• Plan and manage monthly social content calendar aligned with brand goals

• Create on-brand static posts, carousels, infographics, and short-form video (Reels & TikTok)

• Write captions that are educational, approachable, and SEO-optimized

• Publish content, engage with the community, and manage Instagram Stories

• Track performance metrics (reach, engagement, saves, follower growth) and optimize content

• Run light paid social campaigns (boosted posts, IG ads) and recommend content strategy improvements

Qualifications:

• 3–5+ years managing brand social media (CPG, wellness, food, lifestyle preferred)

• Deep knowledge of Instagram & TikTok best practices

• Strong Canva and short-form video creation/editing skills

• Excellent copywriting and brand voice consistency

• Proven ability to grow engagement and reach organically

• Comfortable working independently and owning outcomes
  Nice-to-Haves: Paid social experience, wellness/functional food familiarity, AI content tools, small/founder-led brand experience

📩 Interested candidates, apply here:
b@vdriven.com