About the Company:
ModaTrend Digital is a fashion-tech company modernizing Pakistan’s apparel market through AI-powered size guidance, virtual try-on technology, and a digital-first shopping experience. The company blends creativity with data-driven insights to deliver engaging fashion content nationwide.

Location: Karachi, Sindh, Pakistan
Employment Type: Full-time
Experience Level: Mid-level (3–5 years)

Role Overview:
As a Fashion Content & Creative Strategist, you will craft ModaTrend’s brand voice, develop creative marketing assets, and conceptualize high-performing campaigns for social media, product launches, and seasonal collections. You will collaborate with designers, influencers, and marketing teams to strengthen ModaTrend’s digital presence.

Key Responsibilities:
• Lead creative direction for all fashion campaigns and marketing assets.
• Develop engaging content for social media, website banners, product highlights, and videos.
• Analyze trends in fashion, consumer behavior, and digital storytelling.
• Work with UI/UX teams to maintain brand consistency across the platform.
• Oversee photoshoots, model coordination, and styling content.
• Collaborate with influencers, content creators, and brand partners.
• Track performance metrics to refine creative strategies.
• Deliver high-quality creative briefs for marketing and design teams.

Qualifications:
• Bachelor’s in Fashion Communication, Media, Marketing, or related field.
• 3–5 years of experience in fashion content creation or digital marketing.
• Strong aesthetic sense with experience in creative direction.
• Proficiency in content planning tools, Adobe Creative Suite, Canva, or similar platforms.
• Excellent storytelling, trend analysis, and communication skills.

What We Offer:
• Opportunity to shape creative strategy for a fast-growing fashion-tech brand.
• Creative freedom with access to modern production tools.
• Collaboration with photographers, stylists, and digital creators.
• Growth opportunities in digital fashion marketing.